Michelle Davis

Automotive lead, LinkedIn

I want to see creativity during challenging times, be it in data, use of channel or formats. Activity that goes beyond delivering upon its objectives.

Top tip: Go ahead and enter! We have experienced very challenging times, so take this opportunity to celebrate some of the great work that has taken place.

Andy Francis

Joint managing director, Performance Comms

I’m looking for good insights, great creative, original and outcomes not just outputs.

Top tip: Be clear about the objective, and how your campaign/project achieves it with measurable results.

Steve Kelly

UK & Ireland marketing manager, Harley Davidson

I’m looking to see innovation and creativity that breaks away from the norms. Delivering impact with a high ROI is a must, and I will be looking out for the teams that are working to deliver campaigns just as effectively, but with smaller budgets.

Top tip: This is a great opportunity for your teams to pause and reflect on some of your successes by bringing them to light across the industry.

Simon McDermott

Commercial director, Ignition

I’m looking for something that combines a real standout idea or campaign that has a ‘human feel’ – one that connects and engages with its audience.

Top tip: My advice would be to enter! Our company entered the initial awards and won: the benefits in terms of recognition both with existing and new clients is great, but as important the recognition for the team has been very rewarding to see.

Helen Neal

Founder, HN Communications


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