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A new coachbuilt model will be shown this year, he confirmed, although “our approach here is to be in absolute minimum numbers”. “The intention is to keep [the Coachbuild programme’s inner workings] secret”.
Rolls-Royce’s existing order bank stretches “far into 2023”, confirmed Müller-Ötvös, with the Cullinan SUV accounting for the majority of demand.
The Rolls-Royce Ghost was the next-most popular model with 30% of sales, while the Phantom took 10%. The Dawn and Wraith models, discontinued last year, accounted for the remaining 10%.
Pre-orders for the Rolls-Royce Spectre – the marque’s first battery-electric car – have exceeded the company’s “most ambitious expectations”, it said in a statement. Deliveries of the new model will begin in the fourth quarter of this year.
Record profitability and sales volumes position Rolls-Royce well for another bumper year in 2023, despite the threat of a global economic downturn.
Müller-Ötvös said in a statement: “Our business is built on extremely strong foundations, and we have secured advance orders stretching far into 2023.
“And while we are not immune to global challenges and economic headwinds, thanks to our balanced worldwide sales strategy we are cautiously optimistic that 2023 will be a strong year for Rolls-Royce.”
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