The price of cars is creeping ever upwards as the cost of raw materials increases. Meanwhile, a cost of living crisis is impacting the ability of consumers to buy new cars.

In the middle of a Venn diagram of brands well equipped to use these two conundrums as an opportunity to grow sits just one brand: Dacia. It famously keeps its models as lean as possible as part of a focus on ‘essentials’, which has many benefits, among them using less raw material and therefore the ability to keep costs low.



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