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Rolls-Royce set another new annual sales record in 2022 as 6021 cars left its Goodwood factory – an 8% improvement on the previous record of 5586 cars, set in 2021.
It was the first time the luxury marque’s sales exceeded 6000 cars in any one year, with the majority shipped to the Americas.
China remained Rolls-Royce’s second-largest market despite a single-digit drop in sales compared with 2021. This was offset by growth in Europe and Asia-Pacific.
The company also set a new record for profitability thanks to customisation: commissions from its Bespoke programme reached their highest average value at more than €500,000 (£430,000) per car.
The Middle East championed this growth in average values as the leading region for demand of ‘high-Bespoke’ (extensively customised) cars.
Rolls-Royce’s existing order bank stretches “far into 2023”, confirmed CEO Torsten Müller-Ötvös, with the Cullinan SUV accounting for the majority of demand.
Pre-orders for the Rolls-Royce Spectre – the marque’s first battery-electric car – have exceeded the company’s “most ambitious expectations”, it said in a statement. Deliveries of the new model will begin in the fourth quarter of this year.
Record profitability and sales volumes position Rolls-Royce well for another bumper year in 2023, despite the threat of a global economic downturn.
Müller-Ötvös said: “Our business is built on extremely strong foundations, and we have secured advance orders stretching far into 2023.
“And while we are not immune to global challenges and economic headwinds, thanks to our balanced worldwide sales strategy we are cautiously optimistic that 2023 will be a strong year for Rolls-Royce.”
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