VMware Inc. faced high odds in its struggle to retain market relevance as enterprise technology moved into the cloud era.

The company’s timeline includes some notable rocky moments. But VMware fought back and is facing the future with the support of a strong ecosystem. During day one of the newly branded VMware Explore event, theCUBE interviewed a stream of companies eager to share their partnership success stories.

“It’s interesting to see how solidly positioned some traditional, good old-fashioned … technologies are, how well positioned they are in this era of cloud, and how VMware is such a core part of that,” said David Nicholson, theCUBE industry analyst.

Nicholson was joined by co-host Lisa Martin for theCUBE’s Day One analysis at VMware Explore, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed VMware’s thriving ecosystem and the Broadcom acquisition. (* Disclosure below.)

VMware has solidified its relevance for the future of cloud

Representatives from VMware, Amazon Web Services and NetApp discussed the VMware Cloud on AWS integration with Amazon FSx for NetApp ONTAP in a notable session during theCUBE’s first day of coverage at VMware Explore. Ten years ago, a partnership between AWS and two of its legacy rivals could never have happened. But today, “it’s core to their business unit,” Martin said.

The NetApp announcement is an indication that the hyperscalers are now viewing VMware as a long-term player in the market, according to Nicholson. He believes that this factor’s into Broadcom’s decision to acquire VMware.

“That very, very long tail is clearly what Broadcom is interested in. They don’t see this as a flash in the pan, ‘Let’s make revenue really quickly.’ This is about a long future,” he stated.

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of VMware Explore:

(* Disclosure: TheCUBE is a paid media partner for VMware Explore. Neither VMware Inc., the main sponsor of theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE

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